Communication, Marketing and Media - ODL

Online Learning Courses

Communication, Marketing and Media - Online Learning

Undertake one of our highly creative and interdisciplinary courses where you can interact with fellow students and tutors through innovative technologies, including: podcasts, videos, chat and forum discussions.

Our online learning courses offer you the flexibility to study around your other commitments. By studying one of our communication, media & marketing courses you will undertake a blend of both theory based and practical learning, giving you the opportunity to use these transferrable skills upon your graduation.

Business Analytics

PgCert | PgDip | MSc

The unique MSc Business Analytics degree from Robert Gordon University will prepare you to work with and analyse data effectively to inform business decisions and processes. You will learn to design, commission, manage and deliver data projects and develop the skills and knowledge required to access, analyse and visualise data for business applications.

Business Analytics for Healthcare Management

PgCert | PgDip | MSc

There is a growing need for data analysis skills and knowledge in healthcare. This exciting new course will prepare you to work with data effectively, developing a deep understanding of the role of data in informing organisational decisions and processes and developing an understanding of the management and use of data in a healthcare context.

CIPR Specialist Diploma - Crisis Communication

Short Course

This professional short course is designed for any professional who has a responsibility for crisis management and business recovery strategies, as well as those looking to specialise in crisis communication as a career.

Digital Libraries

Short Course - 15 credits at SCQF level 11

This module provides students with a broad appreciation of the range of digital library services within contemporary contexts and to encourage a critical engagement with the roles and purpose of these services. It examines and evaluates both the cultural and technical elements which contribute to these services.

Digital Marketing

PgCert | PgDip | MSc

The highly practical MSc Digital Marketing degree at Robert Gordon University will equip you with the theoretical knowledge and skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and cannot commit to the full programme, there is the opportunity to study modules on an individual basis.

Knowledge Organisation

Short Course - 15 credits at SCQF level 11

This short course takes a practical, hands-on approach to Knowledge Organisation, involving students in the construction of a controlled vocabulary, a faceted classification, sample thesaurus entries, and the design of a web portal. These well-established techniques are used to develop an Information Architecture for an organisation, visitor attraction, or an event.

Professional Doctorate

PgCert | PgDip | MRes | PhD

The Professional Doctorate enables you to take a research-based approach to current issues within your profession. It aims to generate new knowledge and understanding that will contribute to enhancing policies and practices and tackling real problems in an industry, sector or organisational context.