The highly practical MSc Digital Marketing degree at Robert Gordon University will equip you with the theoretical knowledge and skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and cannot commit to the full programme, there is the opportunity to study modules on an individual basis.
The MSc Digital Marketing course will introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape. It is delivered with significant input from industry partners and much of the work you will complete is based on live digital marketing projects in collaboration with real businesses including: website and SEO audits, content creation, marketing and digital PR.
If you are considering a postgraduate study option starting in September 2024 or January 2025, then please be aware application deadlines are in place which may affect your first choice of start date or course selection.
Stage 1
You will learn and produce a range of media, focused on a digital marketing context, including web-design, audio/video recording and editing and graphics processing. You will analyse, evaluate and critically appraise digital marketing concepts and develop campaign strategies for real life business scenarios.
Stage 2
You will explore the importance of social media in the digital marketing sphere and gain first-hand understanding of how to approach it in a strategic context. You will learn about digital marketing analytics tools and applications and work in teams to showcase knowledge and skills. You will begin to explore a wide range of research methods for your Project/Dissertation.
Stage 3
The Project/Dissertation can take the form of a practical project, such as an analysis of a real business problem, as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.
Student stories
Hear from our students and graduates about their experiences studying this course:
Modules
Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.
Detailed module informationOn Campus Study
You will engage with the course through online and on campus learning materials, lectures, tutorials, industry-led workshops and live client projects. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals.
Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).
Part Time On Campus and Online Study
You can study part time through online learning and on campus delivery. You will benefit from the support of CampusMoodle but also interaction with tutors and classmates.
The Digital Scot
The Digital Scot offers you the opportunity to actively engage in the digital environment and build, maintain and develop the student led initiative. For more information visit:
Activity Summary
Please note the below activity summary represents full-time on campus mode only, part-time mode will differ.
- Lectures - 100 students per group, 2 hours per week
- Tutorial - 25-35 students per group, 1 hours per week
- Project Supervision - 1 student per group, 0.5 hours per week
- Practical class or workshop - 25-35 students per group, 8 hours per week
- Supervised time in studio / workshop - 25-35 students per group, 4 hours per week
- Field Work - 1 hour per course
- External Visits - various per course
How long is a Digital Marketing course?
The Digital Marketing MSc can be successfully completed within 12 - 33 months.
Assessment
Please note the below assessment period represents full-time on campus mode only, part-time mode students will study the same number of assessments but over a three year period.
- 1 report
- 1 dissertation
- 2 portfolios
- 1 set exercise
- 1 project output
Feedback
We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.
Independent Study
The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 15-20 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course reports.
Staff Delivering on This Course
Our teaching team consists of digital academics and practitioners. Other staff members include industry experts who offer guest lectures, masterclasses and workshops. Our industry links provides you with the opportunity to learn first-hand from professionals about the practical challenges which you may face in your working lives. Recent industry partners and guest speakers include Fifth Ring, Weber Shandwick, Equator, Red Evolution, and Aberdeen International Airport.
Academic Support
The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.
Online Learning & Support
All undergraduate and postgraduate students, whether you are learning on campus or by online learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.
Study Skills Support
The Study Support Team provides training and support to all students in:
- Academic writing
- Study skills (note taking, exam techniques, time management, presentation)
- Maths and statistics
- English language
- Information technology support
Library Support
The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.
Placements
You will have the opportunity to undertake a four-week period of professional industry experience in a digital marketing role, which will enable you to put into practice the knowledge and skills developed throughout the course.
You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.
Job Prospects
Is Digital Marketing a good career choice?
The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant.
The course will prepare you for a range of digital marketing careers and roles in a variety of industries including Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Hospitality, Marketing and Communications, PR, Technology and Finance.
Possible roles include:
- Digital Marketing Manager
- Social Media Manager
- Community Manager
- SEO Manager
- Digital Strategist
- Online PR Manager
Previous graduates have started their own business, work as freelancers and gone into agencies such as Stripe Communications, QueryClick, and MediaCom. Some have set up their own digital agency.
What is needed for an MSc in Digital Marketing?
- Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
- Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
English Language Requirements
Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.
We accept a variety of in-country and secure English language tests, find out more:
International students
International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.
Please note, some courses may require a higher standard of English than stated in this page. Contact admissions@rgu.ac.uk for further information.
Academic Year 2024-2025
Scottish Students
Full Time
On Campus | ||
---|---|---|
Over 1 year | Year 1 | £7380 |
Part Time
On Campus | ||
---|---|---|
Over 3 years | Year 1 | £2770 |
Year 2 | £2770 | |
Year 3 | £1840 |
Online | ||
---|---|---|
Over 2 years | Year 1 | £3690 |
Year 2 | £3690 |
Rest of UK Students
Full Time
On Campus | ||
---|---|---|
Over 1 year | Year 1 | £7380 |
Part Time
On Campus | ||
---|---|---|
Over 3 years | Year 1 | £2770 |
Year 2 | £2770 | |
Year 3 | £1840 |
Online | ||
---|---|---|
Over 2 years | Year 1 | £3690 |
Year 2 | £3690 |
EU Students
Full Time
On Campus | ||
---|---|---|
Over 1 year | Year 1 | £7380 |
Part Time
On Campus | ||
---|---|---|
Over 3 years | Year 1 | £2770 |
Year 2 | £2770 | |
Year 3 | £1840 |
Online | ||
---|---|---|
Over 2 years | Year 1 | £3690 |
Year 2 | £3690 |
International Students
Full Time
On Campus | ||
---|---|---|
Over 1 year | Year 1 | £16900 |
Part Time
On Campus | ||
---|---|---|
Over 3 years | Year 1 | £6340 |
Year 2 | £6340 | |
Year 3 | £4220 |
Online | ||
---|---|---|
Over 2 years | Year 1 | £5615 |
Year 2 | £5615 |
Additional Costs
Some other costs are not included in the course fees:
- The cost of books that you may wish to purchase.
- Costs associated with any placement / study abroad
- Accommodation and Living Costs
- Printing
Alumni Discount
Robert Gordon University is delighted to offer a 20% discount on course fees for all alumni who have graduated from RGU.
Student Funding
Postgraduate students will normally make their own arrangements for payment of fees. However, there are a limited number of SAAS funded places on certain postgraduate courses.
Scholarships and Financial Awards
You may qualify for a scholarship or financial award:
Disclaimer
For new intakes, course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter. For further information:
Any questions?
Get in touch with our Student Admissions Service and we'll do our best to help.