Business with Marketing

Year 1

You will be introduced to the key business functions of marketing, finance and human resource management in Year 1. In addition, you will tackle specialist modules in economics, the digital business environment and the emerging area of sustainability management. Through studying a range of modules you will develop the intellectual and practical skills to form the foundation for your degree.

Year 2

You will choose whether to continue studying at RGU or spend either Term 1 or 2 studying abroad. Modules will build on the foundation business functions learned in Year 1 and contain a number of Marketing specific modules including Integrated Marketing Communications, Consumer Behaviour and Digital Media Platforms and Practices.

Year 3

In Year 3 you have four options, a year-long placement, an academic year at one of our partner institutions abroad, a taught route at Aberdeen Business School, or the ‘Connect to Business’ route, offering you flexibility to tailor your study to your own interests and career aspirations.

Year 4

Year 4 is the pinnacle of your course. You will study advanced business modules in Global Leadership and Business and Innovation as well as more specialised marketing related modules covering Consumer Psychology and International Branding. You will also undertake a significant piece of independent marketing research in the form of a thesis.

Student stories

Hear from our students and graduates about their experiences studying this course:

Learning Methods

Throughout this course, it is typical that a quarter of your time will be spent learning in large groups and three quarters of the time you will be taught in a small group tutorial environment

In Year 2 you will have the opportunity to build on your business creativity through exploring how to generate and develop viable commercial ideas in the Business Ideas and Opportunities module. You will work in multidisciplinary teams, develop your creativity skills and showcase your ideas as part of an annual Trade Fair held on-campus.

Our Year 3, Connect to Business option allows you to undertake short term management and enterprise projects with a range of different organisations. This will help develop your employability skills through an exciting and flexible programme of work related experiences.

How long is a BA (Hons) Business with Marketing course?

The duration of the Business with Marketing degree is 4 years.

Activity Summary

• Lectures - 80 students per group, 3 -6 hours per week
• Seminars - 25 students per group, 4 hours per week
• Tutorial - 25 students per group, 6 hours per week
• Project Supervision - 1-to-1 working with a supervisor, up to 2 hours per week (in year 4)

Independent Study

In addition to lectures and tutorials, you will spend approximately 20 hours per week outside of the class working on your own. This involves undertaking prescribed reading, preparing for tutorial assignments, team meetings and researching and writing course reports.

Staff Delivering on This Course

Academic staff who teach on this course have worked in a range of professional backgrounds, are ‘business-connected’ and use professional networks and their academic research to ensure teaching is professionally relevant and cutting edge.

Our staff have either achieved Fellowship of the Higher Education Academy, or are working towards this. This is a professional recognition of lecturer practice, impact and leadership in teaching and learning. In addition, many have featured in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.

Other staff members include local business owners and industry professionals who offer you the opportunity to learn through business-led workshops, guest lectures and masterclasses.

Assessment

Typically students are assessed each year:

Year 1

• 6 written exams, typically for 2 hours
• 4 written assignments, including essays

Year 2

• 4 written exams, typically for 2 hours
• 5 written assignments, including essays

Year 3

• 6 written exams, typically for 2 hours (Continuing students and Direct Entry students, no exams for Connect to Business or Placement Routes)
• 3 written assignments, including essays (Continuing students and Direct Entry students, no assignments for Connect to Business Route)
• 1 written assignment, including essays (Placement Route)
• 2 portfolios (Connect to Business Route)
• 1 oral assessment (Continuing students and Direct Entry students)

Year 4

• 2 written exams, typically for 2 hours
• 5 written assignments, including essays
• 1 dissertation
• 1 oral assessment

Feedback

We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

Academic Support

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

Online Learning & Support

All undergraduate and postgraduate students, whether you are learning on campus or by online learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

Study Skills Support

The Study Support Team provides training and support to all students in:

• Academic writing
• Study skills (note taking, exam techniques, time management, presentation)
• Maths and statistics
• English language
• Information technology support

Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.

Placements

In Year 3, you will have the opportunity to undertake a one-year salaried work placement or 12 week unpaid placement on ‘Connect to Business’ route.

It is an opportunity to consolidate and apply the learning you have gained in Years 1 and 2, and to acquire real world business experience that further develops your professional skills and business acumen. During your placement you can expect to work in the UK or abroad and report to a Manager who will assess your performance on a regular basis. You also continue your academic learning by compiling a portfolio to provide evidence of your employability.

Previous students who have completed the Business Ideas and Opportunities module have opted to run their own company instead of participating in a traditional placement, with support from staff in our Centre for Entrepreneurship and an industry mentor.

"It has been beneficial to see how the theories I learnt in my first and second-year applies within a real business environment. Working at AFCCT in a marketing role has given me large exposure to the business. It has allowed me to reflect on how my academic learning can be implemented in a work setting."

Current student Rachel Hamilton talks about her marketing placement with the Aberdeen FC Community Trust (AFCCT) and how her course prepared her to work in the industry.  Read more:

Study Abroad

You have the opportunity to study abroad for one term of Year 2 or both terms of Year 3. If you have a real taste for travel, you can study abroad in Year 2 and undertake a placement abroad in Year 3. Study abroad destinations include Europe, Asia, USA, and Canada.

Job Prospects

This course will prepare you for a marketing or managerial career in business. You will develop the skills to pursue a career in all aspects of marketing including branding, customer relationship management, advertising, promotion, market research, public relations, international marketing and events management.

Is Business with Marketing a good career choice?

Previous BA (Hons) Business with Marketing, (formerly named BA (Hons) Management with Marketing), graduates of Robert Gordon University have gone on to pursue the following careers:

• International Customer Service Advisor
• Project Executive
• Digital Marketing Executive
• Digital Marketing Executive
• Marketing Consultant

What is needed for a BA (Hons) Business with Marketing degree?

Standard Entry Requirements

Entry to Year 1

• SQA Higher: BBBC
• GCE A Level: BCC
• Irish Leaving Certificate: H2H3H3H3
• IB Diploma: 27

Entry to Year 2

• SQA Advanced Higher: BBC
• GCE A Level: ABB
• IB Diploma: 31

Minimum Entry Requirements

The minimum entry requirements for widening access applicants are:

Entry to Year 1

• SQA Higher: BBC/BCCC

Applicants from Partner Colleges

A relevant HNC or HND from one of our partner colleges will be considered for entry into Year 2 or 3. Students entering Year 3 of the course will follow the class based taught route as an alternative to a placement in Year 3.

Applicants from Foundation Pathway Providers

Entry to year 1 or year 2 may be possible for students who have completed a Foundation Certificate or Foundation Undergraduate Pathway programme, from an approved UK provider, at 60% or above. For courses which require a specific subjects match, such as English or Maths, these would need to provided in addition to the Pathway Programme Certificate or result.

Advanced Entry

All other applicants who are interested in applying for advanced entry will be considered on an individual basis.

International Students

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

Please note, some courses may require a higher standard of English than stated in this page. Contact admissions@rgu.ac.uk for further information.