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Digital Marketing and Business Analytics

Considering a Master's degree in the world of digital marketing or business analytics?

The growth of online businesses, social media and how we use and consume it every day has resulted in a skills and knowledge gap for many businesses, making it an exciting and lucrative career. The MSc Digital Marketing and MSc Business Analytics degrees have been designed to fill these gaps and ensure our students stay relevant in an ever-evolving industry.

The MSc Digital Marketing degree was designed in collaboration with industry. This will allow you to work with our industry partners on live client projects, giving you first-hand experience of how to design and deliver marketing strategies, and evaluate campaigns before graduating.

Data is being used to make business decisions more than ever before. The MSc Business Analytics degree will arm you with the knowledge and skills to turn data into insights, and make meaningful recommendations on business strategy.


What our students say

The course helped me to develop my data mining and programming skills, which I now employ in my day-to-day work. I learned how to successfully analyse and dissect raw data to identify patterns / trends and draw insightful conclusions
Lina Pepple , MSc Business Analytics graduate
There is a lot to learn from digital marketing. Aside from the design and creative aspect, you can learn analytics, web design, Adobe UX and UI and social media marketing. The list goes on, your only limitation is yourself
Ebuka Okeke , MSc Digital Marketing student
I would recommend the MSc Business Analytics to anyone interested in dealing with numbers, gaining insight and providing real solutions with data
Moses Onah , MSc Business Analytics graduate


Finance & Funding

We know that funding is a key consideration when considering a Master’s course. Find out more about the scholarships and funding that could be available to you.

If you are studying full-time or part-time, your student fees could be divided into instalments:


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Our Courses

If you are interested in studying one of our degrees, please check the course page to find out if you meet our entry requirements and how to apply.

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