For women who are keen to grow their businesses this course will empower you to explore viable opportunities, understand customers, generate creative ideas and consider risks. During the course you will create a strategy and a plan to take you to the next level and realise your growth aspirations.
You will study:
- Opportunity analysis, idea generation and risk recognition.
- Values, success and strategic planning.
- Desirability, feasibility and viability
- Storytelling, marketing and pitching for business.
By the end of the course you will understand how to:
- Create and explore ideas and business opportunities in your sector, including ethical implications.
- Conduct market research covering customers and competition to assess market size and viability.
- Promote and market the resulting products/services to potential customers.
Guest lectures and case studies of local entrepreneurs will expand participant knowledge and understanding of the practical issues faced in identifying and researching a viable business opportunity.
RGU Upskilling
Undertaking an online RGU upskilling course can help you to develop or change your career or support your business to grow.
We're proud to offer a range of online upskilling short courses tailored to meet the evolving needs of businesses and individuals in Scotland. If you are domiciled in Scotland, you will be eligible for a fee-waiver place, meaning you can upskill for free. Identified and created in collaboration with industry, these 15-credit online courses are designed to enhance employability for individuals and organisations looking to upskill their workforce.
Find out more about the range of courses on offer and the benefits of upskilling:
Disclaimer
Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.
Detailed module informationLearning Methods
The course will be delivered online using the University’s virtual learning environment, CampusMoodle and the virtual meeting platform Blackboard Collaborate, which is similar to Zoom.
Course information will be available through a welcome pack and the first session will be a short online induction and introduction where you get to meet course leaders and other participants and ask questions.
Each topic will be introduced through an online content pack including text, videos and activities for you to review and undertake at your own pace prior to the relevant workshop where we will discuss the material. Your participation in the online group discussions will enrich both your learning and that of the group.
In the online workshops there will be small group activities undertaken in breakout groups and larger group discussions. Brief talks will introduce each topic and there may be case studies or guest lectures to illustrate key points and bring the content to life.
Workshops will take place on Tuesdays and Fridays 10:00 – 12:00 noon.
There will be individual activities and some research to undertake between workshops.
Assessment is by presentation and reflective report.
Independent Study
This course is completed online through individual study and group discussion. Your anticipated time commitment will be approximately 150 hours, including content review, activities, workshops and the preparation and submission of your assessments. Your course leaders will be there to facilitate your learning and support you through the course.
Assessment
This course is assessed through reports and an oral assessment.
Staff Delivering on This Course
This course has been developed and will be delivered by a team with practical and diverse experience and expertise in a variety of businesses and the support of those running and developing businesses. A number of guest speakers will also be invited to workshops during the course.
Academic Support
The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.
Online Learning & Support
All online learning students, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.
Study Skills Support
The Study Support Team provides training and support to all students in:
- Academic writing
- Study skills (note taking, exam techniques, time management, presentation)
- Maths and statistics
- English language
- Information technology support
Library Support
The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.
This course has been developed and designed to empower female owners of micro-businesses and small/medium enterprises (SMEs) in North East Scotland (Aberdeen City & Aberdeenshire) to innovate, adapt and grow their businesses in a post-COVID environment where aspects of their business may have changed.
As such applicants must be female, live in the north east (AB postcode) and run or be establishing their own business.
Academic Year 2024/2025
All fees for courses will be confirmed in due course.
Additional Costs
The following course-related costs are not included in the course fees:
- The cost of books that you may wish to purchase.
- Costs associated with your placement / study abroad
- Accommodation and living costs
- Printing
Disclaimer
For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter. For further information see:
Any questions?
Get in touch with the team and we'll do our best to help.