School of Creative & Cultural Business

Academic Schools

School of Creative & Cultural Business

The School of Creative and Cultural Business is a dynamic multidisciplinary school covering a wide portfolio of undergraduate, postgraduate and research degrees across the communication, media and digital industries.

The School of Creative and Cultural Business recognises the ever-changing nature and pace of business today.

Much emphasis is now placed on creativity as an essential skill at all levels of business and management. We nurture creative thinking, cultivate teamwork and encourage entrepreneurialism so that you are ready to create, innovate and lead the creative economy in the future.

Our diverse course portfolio embraces collaborative and multidisciplinary learning, giving you the valuable opportunity to acquire transferable business, marketing and management skills along with your chosen course specialism.

Subject areas we specialise in include:

  • Event Management
  • Fashion Management
  • PR, Media and Journalism
  • International Hospitality and Tourism Management
  • Digital Marketing
  • Marketing and Communication
  • Information Management and Librarianship
  • Petroleum Data Management

We offer on-campus, online or blended learning (on-campus and online) study, and many of our courses are flexible and offer a full-time and part-time option. In addition, some of our undergraduate courses offer a study abroad option in Europe and the US.

Much of our teaching and assessment is practice-based, with an emphasis on industry liaison and the increasing influence of digital technologies, strategies and practices. Our focus is on delivering high quality vocational degrees and producing confident graduates who embrace change and contribute in a wide variety of competitive business specialisms, whether that is as part of a Scottish SME or a global brand.

At the School of Creative and Cultural Business, we believe the future of business is creative and digital.

Accreditations, Awards and Recognition

We have been awarded iSchool status for our Information Management subject area. The iSchool organisation is a collective of Information Schools dedicated to advancing the information fields.

1st in Scotland for teaching quality in Communication and Media (The Times and Sunday Times Good University Guide 2022).

1st in Scotland for student experience in Communication and Media (The Times and Sunday Times Good University Guide 2022).

Connect with us

Virtual Tour


Our School is based within the modern Riverside Building and provides spacious lecture theatres, dedicated creative industry facilities and extensive IT services to ensure you learn in a productive environment. 

Facilities include a newsroom, TV Studio and TV Control Room, Radio Station, and The Fashion Place, with its visual display area and project work space.



Placements are an excellent opportunity for you to gain real world experience, apply the knowledge and skills you have developed in the course and for employers to see what you have to offer. It is a great opportunity to increase your employability for when you graduate.

We offer placement opportunities in all of our undergraduate courses in Year 3, with Events Management students undertaking an Industry Experience Portfolio throughout the course.

Uniquely we also offer placements to all our postgraduate students as part of the Industrial Professional Practice module.


Our courses are accredited by a range of professional bodies including:

Industry Links

We have developed strong links with the following organisations. Many of these are graduate employers and placement hosts, while others sponsor student projects and prizes or are guest speakers.

Educational Institutions

We have developed a strong relationship with the Business & Hotel Management School (B.H.M.S) in Lucerne, Switzerland. B.H.M.S, part of the Benedict Education Group, offer a number of RGU validated business courses:


We have a vibrant research community and are active in a number of applied research projects. We offer a number of doctoral research opportunities and expertise in a wide range of subject areas.

We offer research degrees part-time and full-time at Doctor of Information Science (DInfSc) and Doctor of Philosophy (PhD) level in communications, media, marketing, and tourism and information management.

The DInfSc is a practitioner-focused doctoral degree. It has been designed for experienced professionals working in an information or knowledge management environment. This programme is an attractive option for those seeking to make an original contribution to professional practice. It prepares you to take the next step in your professional development and lead change and innovation in the LIS sector.

We are particularly interested in applications in the following topic areas:

  • Media discourse & representation
  • Gender and media
  • Media history
  • Postmodern cultural and media theory
  • Publishing
  • Fan and celebrity culture
  • Media effects, audience reception and participation, and moral panics
  • On- and offline bookselling
  • Political communication and information
  • Digital consumer behaviour
  • Export markets
  • Services Marketing
  • Consumer socialisation and demographics
  • Fashion and retail
  • Cultural heritage
  • Digital curation
  • Knowledge Management
  • Information-seeking behaviour
  • Information and digital literacy and impact
  • Information policy, law and ethics
  • Value and impact of public libraries
  • The development of new information professionals
  • Events and festival consumption
  • Events management strategy
  • Events and social interaction
  • Dark tourism
  • Entrepreneurship in the creative industries
  • Knowledge exchange - Collaboration between SMEs and academia
  • Transport in remote, rural and island areas
  • Transport, cultural identity and place
  • Transport service and operational innovation

Research Contacts

School Research Director

Professor David Gray
Tel: +44 (0) 1224 263146

Research Degrees Enquiries

Professor Simon Burnett
Tel: +44 (0) 1224 263884

Our Research Staff


Our staff have a breadth of experience in teaching and professional practice, most staff also have research expertise in their subject area. 


Latest News and Events for the School of Creative & Cultural Business


Published: Thursday 22 September 2022

RGU Creative Entrepreneur connects creatives with 'Shop Small Aberdeen’

An Aberdeen entrepreneur from Robert Gordon University’s (RGU) Creative Entrepreneurship Programme has set up ‘Shop Small Aberdeen’ as an alternative way for business in the North East.

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Published: Friday 27 May 2022

Opinion: Taking brave steps to create a vibrant city centre

Writing for Press & Journal, Senior Lecturer in Hospitality, Tourism & Events at Robert Gordon University (RGU), Craig Leith, highlights how Aberdeen can create a vibrant city centre future, if it takes brave steps and harnesses opportunities.

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Published: Friday 27 May 2022

RGU alumna brings heritage craft to Chelsea Flower Show

An alumna from Robert Gordon University’s (RGU) Creative Entrepreneurship Programme, has collaborated with garden designer Jane Porter, whose Still Garden has brought a slice of Scotland to the Chelsea Flower Show, winning a RHS Gold medal and best container garden trophy in the process.

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