AI People Actually Want to Use – Caroline Laurenson ft. Women in Tech Aberdeen

Heard about the Hugging Face AI hacking scandal? As AI moves from hype to everyday business reality, knowing what to use — and what to avoid — has never been more important.

Join 2026 TEDx speaker Caroline Laurenson and fellow Women in Tech Aberdeen speakers Sheryl Newman and Sooz Young for a practical, honest and refreshingly unfiltered online AI Masterclass.

What really happens when you put AI to work?

RGU Startup Accelerator alumna Caroline Laurenson will share the less polished side of her business journey — what she wishes she’d known about AI, the pivots she made, what worked, what didn’t, and the lessons she learned along the way.

Which AI tools are actually useful?

Sheryl Newman will explore practical AI tools for business, with a focus on Microsoft Copilot and how businesses can use it effectively. 

How do you actually get people to adopt AI?

Sooz Young, founder of Technology Coaching, helps businesses adopt technology such as AI. She also hosts the Digital Dominators podcast and has been a panelist at the European Chatbot event in Edinburgh.

Expect real-world experiences, practical tools and honest insights — helping you cut through the AI noise and discover technology that people will actually want to use.

Delivered in collaboration with Women in Tech Aberdeen.

Speakers

Caroline Laurneson Bio

Caroline Laurenson is the Managing Director and co-founder of TL Tech, a smart home technology specialist based in Aberdeenshire, Scotland. TL Tech is an award-winning IoT services provider and voice app developer championing accessible technology for the home, working across housing, health and social care as an innovation delivery partner. Caroline is also the host of the European Chatbot and Agentic AI Summit in Edinburgh, which is held annually in mid-March. Caroline is a Chemical Engineer and Project Manager by background and a Fellow of the IChemE. When she’s not working on growing the business, you’ll find Caroline singing, crafting and inspiring others into STEM careers.

Sooz Young Bio

Sooz Young is the founder of Technology Coaching, a Glasgow-based agency that helps businesses and their people get confident with AI and digital tools. Since 2019, she has trained over 6,000 people across Scotland. Sooz began her career teaching English in Japan, after completing a degree in Applied Music with Specialism in Industry from Strathclyde University. She went on to lead corporate training at Apple and in legal firms, including an international training rollout across 26 offices in 16 countries. She founded Technology Coaching in 2017. Highlights include a Facebook partnership that trained 3,000 people across Scotland in six months, and delivering Practical AI and Automation courses for The Data Lab. She has also run digital skills sessions for NHS Lothian, the Business and IP Centre, and AccelerateHER. Sooz hosts The Digital Dominators podcast. She mentors founders through AccelerateHER and Barclays Eagle Labs, sits on the Equate Scotland steering committee, WomenWhoScale® Leadership Council. She is passionate about supporting women in tech and entrepreneurship.

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Cost to attend: Free

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