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Innovation Skills – Being more than a mind reader

Wednesday 13 October 2021 12:00 - 13:00

Location: Online - Zoom

people sat on low chairs talking

How do you create innovations that users care about? What is the process you should take to come up with ideas? Go beyond making mindreading guesses and take on the process of design thinking.

What steps do you need to take to develop a successful new idea? What is design thinking and how can you use it? When we think about coming up with ideas you probably imagine those lightbulb moments or some magical spark when an idea appears. We’ve all had them. We often rationalise these amazing ideas by pretending to be mind readers and deciding on behalf of end users – “they would love this”,  “this is just what they need” or “they will think this is a great idea”. Innovation needs more than mind reading – it needs strong, tested concepts.

This workshop from the Entrepreneurship and Innovation Group will explore the principals of human-centred design thinking and break down the techniques and tools we can use to develop radical ideas which customers desire, which are feasible to create, have a viable business model and are adaptable to change. Whether you are an aspiring entrepreneur looking to find their next great business idea, or a staff innovator trying to find a better way of getting a task done in your organisation – this method is a globally renowned way of creating innovations which matter.

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