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Enterprise Masterclass – What is the secret recipe for innovation?

Tuesday 22 February 2022 17:30 - 19:00

Location: Hybrid – Innovation Station, Sir Ian Wood Building or Online

Lucinda Bruce-Gardyne

What does it take to go from innovative idea to a top selling product? How does thinking differently inspire new products? Find out from founder of Genius Foods, Lucinda Bruce-Gardyne.

What is the secret recipe for a successful business idea? How do you go from facing a problem to designing and launching a solution? We often think of innovations as sparks of ideas which come suddenly and fully baked out of the oven – but as we all know – it takes a lot of work to get the right ingredients, the right recipe and take the time to craft an idea into something that is workable. Beyond that, even when you’ve invented something unique, the ability to scale that up into a market-leading business is a major achievement.

In this Enterprise Masterclass, hosted by the Entrepreneurship and Innovation Group, we shall hear from Lucinda Bruce-Gardyne, the founder of Genius Foods, which created the UK’s first soft, fresh gluten free bread and become the leading gluten free bakery brand in the UK. Lucinda trained at the Leith’s School of Food and Wine and the Michelin-starred Bibendum Restaurant as well as running her own catering company before putting her hand to inventing her own gluten free bread in response to her son’s intolerance.

She won EY Emerging Entrepreneur of the Year in 2012, was elected as a Fellow of the Royal Society of Edinburgh in 2017, and nominated as one of the Maserati Top 100 Innovators in 2018. She is new pursing new entrepreneurial ventures after stepping back from Genius. In this event, she will share her inspiring story as both an innovator and entrepreneur imparting practical tips and inspirational advice to aspiring innovators.

This event is open to all and shall include a small physical audience in the Sir Ian Wood Building who will hear from Origin in the room, be able to network, ask live questions and interact with Lucinda who will be presenting virtually. For those unable to attend physically, the event shall be available virtually where you will be able to share questions for the discussion.


Please register in advance to receive joining instructions and you will need to wait for a confirmation as to whether you will be able to attend on-campus.

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