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Fit4Energy Courses


Fit4Energy Courses

F4E provides both the ‘know-how’ and the ‘how-to’, giving support in the design and implementation of action plans to scale-up operations, innovate and internationalise.

Whether you’d like our support to develop an export strategy, improve your operational efficiency or simply create a skills development framework to foster talent within your organisation, our role is to help you accelerate your business.

Our programme can help you unlock potential through building the skills, knowledge and confidence your business needs to grow.

The ‘Strategy, Markets & Business Planning‘ and ‘Skills Development for Scale-Up’ courses are core and should be completed before embarking on any of the subsequent courses. Course dates are available on enquiry.

Contact Us

Any company who may wish to become involved or register for this programme, can contact or register online:

Strategy, Markets and Business Planning

This core course will integrate elements of strategy, market awareness and business planning. Participants will be encouraged to design a realistic and sustainable strategy and plan for growth within the context of their own market(s). They begin the process by identifying the key goals of the business growth imperative and will then consider the growth potential within their core business areas, that is, the products, services, customers, channels and geographic areas that generate the largest proportion of revenue. An evaluation of the overall performance will follow, which involves measuring the rate of revenue growth and maintaining the company’s reputation with its most important customers.

On completion of this course, participants will:

  1. Have a thorough understanding of the organisation, its core business and be able to develop a proposed strategy for business growth
  2. Identify key resources, customer segments and channels and know how to deploy these for maximum strategic benefit
  3. Build a robust value proposition to deliver products and services beyond the market currently being served
  4. Develop a systematic framework for growth and develop ways of measuring the delivery against these plans
  5. Respond strategically to changes in the political, social or technological environment and adapt the growth plan accordingly

Course Collaborator: Energy Industries Council & Scottish Enterprise

Skills Development for Scale Up

This core course will integrate elements of skills development, talent management and workforce planning. Participants will be provided with a comprehensive framework that the business can use to identify the skills required to achieve the growth ambition.  Participants will be encouraged to consider their existing capacity and will then be asked to design a clear action plan for talent development to support expansion.  This course will also cover elements related to the changing mind-set of the business, how to evolve the behaviours of the workforce in a way that will benefit the organisation as well as skills development for the international market.  The course will reinforce that businesses are not alone in tackling skills shortages and gaps and will provide signposting to relevant skills development opportunities.

On completion of this course, participants will:

  1. Understand of the importance of skills as a key part of the scale-up strategy
  2. Examine barriers to training and development and know how to mitigate against these
  3. Review skills development for new products and new markets within the context of existing capacity
  4. Create an action plan to enhance the skills provision within the business to deliver long-term strategic growth
  5. Know how to gain access to appropriate bodies, funding and information that may support the skills development required for scale-up

Course Collaborator:  Skills Development Scotland 

Diversification & New Product Development

This course will cover elements of the diversification of market(s), product development and product extension and will enable participants to identify the underpinning features of a diversification strategy. After an initial market review, participants will perform a detailed assessment of the core capabilities of the business and will then undertake a thorough evaluation of alternative business sectors. Participants will be encouraged to consider a full range of diversification opportunities open to them and will carry out an assessment of the target sector and design a market entry plan that will benefit the business.

On completing this course, participants will:

  1. Understand the opportunities and directions for growth associated with a diversification strategy
  2. List and describe the steps involved in the screening process using a Stage Gate model
  3. Examine the underpinning motivations and value-creating drivers for diversification
  4. Identify the barriers to diversification into new sector(s) and geographical markets and know how to address these challenges
  5. Explore potential diversification directions for growth and evaluate the consequences for each using the Ansoff Matrix

Course Collaborator: Nuclear AMRC & Opportunity North East 


This course will guide participants through innovation by introducing new ways of perceiving, understanding and approaching different aspects of creative working. It will show them how individuals can make a real difference to the organisation, to the market and to the bottom line. It will develop participants understanding of their role and the strategic advantages of innovation, and teach them how to work effectively within teams to solve problems. The course will also explore the barriers to innovation and how participants can overcome these to deliver tangible change.

On completing this course, participants will be able to:

  1. Foster creative innovation and develop a growth mind-set
  2. Develop maps of innovation capability within the organisation and use these as the basis for action to enhance innovation
  3. Explore and deploy suitable tools and frameworks to guide problem validation, which emphasises ‘problems over products’
  4. Implement methods to identify opportunities for innovation in their own organisational setting
  5. Develop an innovation agenda and action plan aligned to the organisational growth strategy

Course Collaborator: The Oil & Gas Innovation Centre

Collaboration & Organisational Culture

This course will integrate elements of collaborative working, co-operative behaviours, knowledge sharing and organisational culture. Participants will be able to explore collaborative working within their organisation and critically discuss how teams form and function. Participants will be asked to analyse the barriers to effective collaboration within the context of their own environment and reflect upon their own interpersonal skills in response to these challenges.  Participants will then develop an action plan that will ensure their organisation will have the appropriate skills and talents to manage and measure collaboration to achieve strategic growth.

Course Collaborator: Oil & Gas UK

Process & Cost Optimisation

This course will cover the key principles of process optimisation, effective asset management and procurement management and participants will be introduced to the set of guiding principles that drive optimisation. This knowledge of process improvement will equip participants with the necessary skills and mind-set they need to map and critically evaluate their own internal procedures in order to streamline workflows. Participants will explore a variety of approaches that can be effectively implemented by the business to meet their growth goals and will also discover how to effectively communicate any change(s) made to the workforce to guarantee engagement and ensure that maximum value is realised.

Course Collaborator: Scottish Manufacturing Advisory Service 


Technology can completely change the landscape of an industry. It is a key driver of business growth within the Energy sector and can change how companies interact with one another, how they manage their people as well as how they handle data. It also opens up new ways of doing business. An increasing number of companies are beginning to integrate technology in order to keep up with ever-changing market and you should be doing the same. Companies must know how and when to harness technology for maximum value. When used effectively by businesses it can be a catalyst for growth.

Course Collaborator: Oil & Gas Technology Centre & Oil & Gas Innovation Centre

Finance & Risk

This course will integrate elements of financial planning, risk management, control and monitoring. Participants will gain an understanding of the associated risks involved in scaling up business operations and will be equipped with the knowledge and skills required to assess whether any changes need to be made to financial planning, controls and other procedures in response to this anticipated growth. Participants will implement an action plan that addresses financial risk that may arise from the business in the pursuit of their strategic growth ambition. Participants will also explore alternative funding considerations and will be guided in how to access them.

Course Collaborator: Ernst and Young

Marketing & Sales

This course looks at how an international or global marketing strategy applies to the marketing decisions of the business and also how to respond to the needs of local markets. It will enable participants to work through the systematic steps of developing an effective marketing and sales plan to support their business growth ambition. Participants will be actively encouraged to make key decisions throughout this planning process; for example, the direction of growth, who the target market will be and what changes need to be made to the marketing mix in order to be successful in the international market they plan to enter.

Course Collaborator: Fifth Ring

Pricing Strategy

The pricing of your product or service is a crucial determinant in the profitability and potential growth of your business and many organisations struggle to get it right. Participants will learn to consider the value of their product, the reputation of their brand as well as the competition in the market. Pricing is a key factor in the decision making process of a customer, therefore, this can be both an enabler as well as barrier to the tangible growth of your business.

Course Collaborator: Wood

Exporting Strategy & International Markets

This course will examine the practicalities of international trade, helping participating companies to understand internationalisation and how the international environment may impact upon their export decisions. Participants will be introduced to the key legal challenges involved in the trading of products or services internationally, the cultural variations in doing business overseas and the export and import provisions open to organisations. Participants will also be introduced to the different structures available to work in overseas markets, to help their business make informed decisions about which market entry mode is most appropriate and helping manage the risks associated with each structure. Useful information will also be included on where to seek advice and support on exporting and what research materials are available to businesses. 

Course Collaborator: Scottish Development International

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